This is logical and true that CPA is best way as a performance marketing. In CPI the advertiser is left halfway by the agency or network where they just charge advertiser is charged for the app installs. Of courser any sensible and expert advertiser will not spend money just in installs they want the users to take some actions like registration, signup, buy on app.
In Case of CPA the advertiser pay on when the end user take some action on the app. The CPA model is a complete cycle for advertiser.
Advertiser who spend only on CPI is always in dilemma as they are not sure if the user will take some action for after install or not. Its a huge risk at advertiser side as his investment can go waste.
In case of CPA its risk free for advertiser as they will be charged only after desirable actions by app users. CPA make sense as action is the end goal of nay performance marketing.
We at mobipuff always cater CPA to our advertisers. As mobipuff knows that for a long terem relation and sustainable business CPA is the best mode to all advertisers.
The Expert team at Mobipuff always optimize traffic from various sources to convert user to actions.
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